UNREADABLE LETTER

ROLE: ART DIRECTOR

AGENCY: INNOCEAN BERLIN

CLIENT: KIA GLOBAL

↳ The movement that inspired a million design suggestions.
INSIGHT: Everyone on the internet suddenly becomes a graphic designer
whenever a company redesigns a logo.

APOLOGY LETTER

↳ INSIGHT:
When responding to the internet’s complaints, humour is the best way to go.

EXECUTION:
People are griping about the illegibility of the new logo. We’ll apologize in the logo’s font, making for a response that is equally illegible, leaning in to the criticism and doubling down.