DRUNK TEST

ROLE: ART DIRECTOR

COPYWRITER: CLAUDIA GUELLY

CLIENT: VOLVO (FUTURE LIONS SHORTLIST)

↳ Challenge:
Make driving safer For All Life.

Insight: 
Everyone believes that after a few beers, we are still able to drive. But that's the moment when we should the least trust our instincts. 

Solution: 
Let any reader create their own merchandise with their favorite books. We created special edition book covers printed on recyclable fabric, that later on could be turned into their own DIY merchandise.